Privacy policy.
PRIVACY POLICY FOR HANDLING PERSONAL DATA
Mathilde Knits privacy policy on the protection of personal data.
This privacy policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.mathildeknits.com.
All data collected by Mathilde Knits is used for accounting purposes and to generate statistics on Mathilde Knits´ sales.
Mathilde Knits does not intend to misuse data or share information with parties that would misuse such data.
Additionally, Mathilde Knits uses the following services, and you can read more about their privacy policies by following the links below:
Stripe (credit card transaction handling): https://stripe.com/dk/privacy
PERSONAL INFORMATION COLLECTED BY MATHILDE KNITS
When you visit the website, the site automatically collects certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, the site collects information about the specific web pages or products you view, the websites or search terms that referred you to the site, and information about how you interact with the site. The website refers to this automatically collected information as "Device Information."
MATHILDE KNITS COLLECTS DEVICE INFORMATION USING THE FOLLOWING TECHNOLOGIES:
“Log files” track actions that occur on the website and collect data, including your IP address, browser type, internet service provider, referral and exit pages, and date and time.
“Web beacons,” “tags,” and “pixels” are electronic files used to collect information about how you navigate the website.
Additionally, the website collects certain information from you when you attempt or complete a purchase on the site, such as your name, billing address, shipping address, payment details (including credit card numbers and PayPal), email address, and phone number. The website refers to this information as "Order Information." When we refer to "Personal Information" in this privacy policy, we mean both "Device Information" and "Order Information."
HOW MATHILDE KNITS USES YOUR PERSONAL INFORMATION
Generally, the website uses the order information it collects to fulfill orders placed through the website (for example, processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, the website uses this order information to communicate with you and screen our orders for potential risk or fraud. In accordance with your preferences, the website also uses your personal information to notify you about new products and services (i.e., if you sign up for the newsletter). The website uses the collected Device Information to screen for potential risk and fraud (especially your IP address) and more generally to improve and optimize our site (for example, by generating analytics and statistics showing how customers browse and interact with the site, as well as evaluating the success of various marketing and advertising campaigns). If you have selected "accept marketing" in the checkbox, Mathilde Knits uses your email address to send you a newsletter occasionally.
SHARING YOUR PERSONAL INFORMATION
The website shares your personal information with third parties to enable them to use your personal information as described above. For example, the website uses Squarespace to power its online store. You can read more about how Squarespace uses your personal information here: https://www.squarespace.com/privacy. The website also uses Google Analytics to help us understand how our customers use the site – you can read more about that here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, the website may share your personal information to comply with applicable laws and regulations, respond to a subpoena, or other legal requests for information the website receives.
TARGETED ADVERTISING
As described above, the website uses your personal information to provide targeted marketing communications it believes may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can always opt-out of targeted advertising by following the link in the footer of your newsletter and unsubscribing from the mailing list. Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that the website does not alter its data collection and usage practices when it sees a "Do Not Track" signal from your browser.
YOUR RIGHTS
If you are a resident of Europe, you have the right to access the personal information the website holds about you and request that this personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact Mathilde Knits using the contact information below. If you are a resident of Europe, we also note that the website uses your information to fulfill contracts the website may have with you (for example, if you make an order through the site) or otherwise pursue our legitimate business interests as outlined above. Please also note that your information may be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the website, the website retains your order information for the website's statistics unless and until you request us to delete this information.
CHANGES
The website may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.